Abul’s photography is emotional and intentional, filled with warmth, intimacy, and connection. But his existing logo and visuals didn’t reflect that. He wanted a brand that felt elevated yet still personal, something that would help him confidently step into the spotlight as an artist and attract couples who value storytelling with depth.

We began with a brand discovery session and an in-depth questionnaire to really understand Abul’s values and vision. From the beginning, it was clear that love, authenticity, creativity, and spirituality were at the heart of everything he wanted his brand to express, this naturally became the foundation for every design choice.

During the design phase, we explored several logo concepts before finding the balance that felt right. Consistency was key. Keeping the signature “A” while adjusting the letter connections for better flow.

Then came the small but powerful detail: the Moroccan star, placing it as a subtle full stop at the end of his name. It felt symbolic.

“A full stop is used to mark the end of a sentence. The sentence is you - your name. Abul."

That single mark represented confidence, presence, and completion, exactly what his brand needed to say.

The final identity feels timeless and emotive, capturing Abul’s essence without losing his humility. It’s minimal, romantic, and deeply personal, a reflection of both his craft and his story.